By: Brian Tubbs
By carefully deciding on the best pertinent keyword phrases and then using solid off-page optimization, you will be guaranteed increased online traffic for your site. This is good news for online marketers and anyone else needing mass traffic in order to attain online sales goals. It takes some work but is definitely worth the time and effort, so don't be lazy!
The most important consideration when starting to optimize your site should be keyword phrases. Your online success is determined on how well you can pick these; After all, this is what people have entered into Google or another search engine to find the website they are looking for.
Keywords must be popular search terms, this means frequent searches are being done on Google, Yahoo!, MSN etc. Keyword phrases with a search count of 300 to 500 are good to target. Words with a count of 500 to 1,000 are great. Search count here implies how many times per month the keyword phrase has been searched.
A standard rule of thumb is to pick keyword phrases that bear a Keyword Effectiveness Index of 10 or better. KEI is a large, very complex issue, fortuitously all you are required to center on is knowing that the higher the index the simpler the keyword phrase will be to optimize.
In other words, a very popular search keyword without too many other competing websites will have a higher KEI than a very popular search keyword phrase with loads of competing websites.
You should center on keywords that are in high demand, yet not so competitive that ranking in the first 3 page results in the search engines, is within reach.
I need to stress, going through the process of off-line search engine optimization using poor keyword phrases is useless. They must be specific enough to get the targeted visitors but not so long tailed that nobody is searching for those terms.
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